Brammer launches new-look online experience for the manufacturing industry
Designed with a user-friendly customer journey in mind, visitors to the sites can expect to find a clean, modern and above all simple to use design with contact details on every page, expanded product range information, a comprehensive range of business solutions including Brammer’s Insite™ service. There is also a Google map-embedded branch locator, which provides a more familiar setting to the web 2.0 users, as well as many other useful features such as “Quick product finder”, “Catalogue request”, “Enquiries”, “Newsletter signup”, and one-click entry points to Brammer Group and other country sites. New social media links are highlighted throughout, and provide visitors with instant access to popular features such as the Quick Tips videos on Brammer’s YouTube channel.
A study into customer requirements in the “Industries” section showcases Brammer’s unparalleled support and expertise to meet the widely varying needs of different industry segments where Brammer has a proven track record of delivering cost savings and added value services. The “Product” sections showcase the more than 3.5 million different product lines that Brammer supplies to its customers across a wide range of industry sectors. These include bearings, seals, mechanical and electrical power transmission, pneumatics, hydraulics, tools and health and safety equipment.
Investors will be able to navigate around the clearly sign-posted Brammer Group site, where in addition to Brammer’s product and service offering, all the necessary corporate information for a Public Limited Company is available.
Jeremy Salisbury, Head of Marketing at Brammer UK, comments, “A survey with our customers indicated that they would prefer a more visible Brammer online presence, so the new, optimised websites form part of our strategy to ensure manufacturing companies can easily access all the information they need on Brammer in whichever format they find most convenient, whether PC or Mac or via mobile phone or tablet. The new websites are the epitome of what Brammer does best, which is to effectively deliver what our customers need 24/7/365.”
